GDPR - Privacy Policy processes personal data in accordance with the General Data Protection Regulation. The purpose of this data protection policy is to ensure that Amazly / Bellazilla AB handles personal data in accordance with the EU General Data Protection Regulation (GDPR), which entered into force on 25 May 2018. By choosing to contact Amazly and actively engage with Amazly, you agree to Amazly's data protection policy and our processing of your personal data.You also agree that Amazly may use your personal data to provide you with ongoing information and offers based on Amazly's business. You should feel confident that Amazly handles your personal data correctly and securely and that Amazly never processes your personal data in a way that Amazly does not accept. It is Amazly's aim to comply with all applicable laws and regulations for the protection of personal data. This policy is embedded in all Amazlys employees.

What counts as personal data?

Personal data is any information that can be used to identify a person. Personal data is information that can identify you and Amazlys' relationship with you; for example, the type of personal data that Amazlys may store is:

Personally Identifiable Personal Information:

  • Name
  • Invoice & delivery addresses
  • E-mail addresses
  • Mobile and telephone numbers
  • Payment information
  • Indirect identifying information:
  • Your place of work
  • Your professional role
  • Photos
  • Related information
  • Data and settings for login and management of Amazly system
  • Cookies
  • Google Analytics

How is personal information collected?

You provide us, directly or indirectly, with your personal data by contacting Amazly via, for example, telephone, email, letter, web, sales visit/contact, social media and/or various events. In cases where Amazly makes initial contact with you or if there are specific needs, new and additional personal data about you may be obtained from another source such as the population register, credit reference agencies or similar commonly known sources. By contacting Amazly in your professional capacity, you certify that you have the right to represent your company and bind it to the billing of Amazly's services and products in accordance with our payment and billing terms. When you choose to add additional persons, i.e. if you notify persons other than yourself from your company, you certify that you have the right to represent this person and provide his/her personal data to us for processing in accordance with our data policy. Amazly protects your privacy and does not collect more personal data than Amazly needs to offer you the use of our services and products and to enter into contracts with Glimma.

What happens to your personal data?

Amazly stores all personal data that is necessary to enter into contracts and fulfil the tasks we have agreed with you and to identify you and the relationship Amazly has with you. Amazly's purpose is thereby to provide, perform, manage, charge and improve our services and products to our existing and new customers as efficiently as possible and to be able to maintain contact for information, development and support management. Amazly may also use your contact details to inform you of offers, news, tips or in other ways to survey your satisfaction with the services and products you have used with Amazly. If you do not wish to receive this type of information, you can contact Amazlyor unsubscribe in connection with the mailings you receive. If complete personal data is not provided upon request, no contract can be concluded between you and Amazly.

We process personal data for the following purposes on the basis of the following legal grounds:

  • Contract, implementation and invoicing - Contract.
  • Invoicing of services and products - Legal obligation
  • Informing about Amazly and its services and products - Interest consideration.
  • Marketing Amazly with examples from your business - Consent.
  • Marketing and sales - Balance of interests

How long will my personal data be stored?

When you provide your personal data to Amazly, you give Amazly consent to record, store and process the data provided for the above-mentioned purposes. We process your personal data in order to comply with our legal obligations, such as the requirements of the Accounting Act to store accounting records. Amazly will keep your data for as long as necessary for each purpose and will always apply applicable privacy legislation in all processing of personal data. Amazly may keep the data longer if necessary to comply with legal requirements or to protect our legal interests, for example if legal proceedings are pending.

Will my personal information be shared with others?

Amazly undertakes not to disclose your registered personal data to any party other than the partners or suppliers that we use to perform and fulfil the tasks and obligations that Amazly has agreed with you or otherwise provided that Amazly is required to do so by law. .

Payment via Klarna

In order to offer you Klarna's payment methods, we may share your personal data in the form of contact details and order information with Klarna at the checkout, in order for Klarna to assess your eligibility for the payment methods, and to customize them for you. Your shared personal data will be processed in accordance with Klarna's own data protection information.


Amazly may check customers with credit reference agencies, in order to analyse which payment solutions to offer the customer. The customer is placed there so that Amazly can continue to sell goods/services to the customer, in order for Amazly to find out if anything happens to the customer that changes the payment options. Bank and credit card companies may also have access to personal information when making payments.

Google Analytics

As Amazly uses Google Analytics, your personal data will also be disclosed to Google. As a result, your personal data may be transferred to and stored on Google's servers located around the world. Google may also transfer your personal information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Cookie s A cookie is data that is sent from a website and stored locally in the visitor's browser when they visit a website. When the visitor visits the same website again, data stored in the cookie can be retrieved and the website updated about the visitor's previous activities. Amazly uses cookies to facilitate traffic analysis and create a better user experience on our websites. This may involve, for example, Amazly saving historical information from previously visited pages. Specific information about the storage and handling of cookies when using our website will be presented for your approval when you first visit

Login information on

Your private login information for Amazly's products shall be treated as a value and shall be protected. It must not be disclosed to anyone other than the person authorised to handle it on your behalf.

Where is my personal data processed?

Amazly strives to protect your personal data and Amazly only processes the specific information currently needed by the people who need it. Amazly takes the necessary technical security measures to ensure that your personal data is not tampered with, lost, destroyed or accessed by unauthorised persons. Amazly aims to always store your personal data within the EU/EEA; however, in certain situations it may be processed outside the EU/EEA by a third party, such as a technology provider or subcontractor. Amazly will always take all reasonable legal, technical and organisational measures to ensure that your data is handled at the same level of protection as that offered within the EU/EEA.

My rights

You have the right to request once a year what information Amazly has recorded about you. You also have the right to correct any errors and request the deletion of your data if it is no longer necessary for the purpose for which it was collected. However, there may be legal requirements that prevent Amazly from deleting your information. Such a requirement may be, for example, accounting, tax or consumer legislation.

Contact Amazly regarding GDPR

If you believe that Amazly is mishandling your personal data, Amazly welcomes your comments and suggestions for improvement. Please send an email to and mark the message "Attn: Data Protection Officer" or send a letter to: Amazly/Bellazilla AB Attn: Data Protection Officer Box 543 114 79 Stockholm As it is important that Amazly does not disclose your personal data to anyone else, the request must be signed and a copy of the identity document with your signature must be attached. You can also always contact if you have any objections to how your personal data is processed. Change of data and privacy policy The privacy policy can be changed at any time. The latest version is always available on the Amazlys website. Bellazilla AB's data protection policy was last updated on 2023-01-01.

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